About me

As a UX designer with a background in marketing, hospitality and sales, I bring a unique perspective to user-centered design. My experience in customer-facing roles honed my ability to understand and anticipate user needs, a skill that now forms the foundation of my design approach.

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I'm passionate about creating products that not only meet user needs but also drive business goals.

In every project, I strive to bridge the gap between user expectations and technical requirements, crafting solutions that are both functional and delightful to use.

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Currently, I'm applying my expertise at UL Solutions, a global safety science company. Here, I blend my understanding of user needs with business goals to create intuitive digital experiences. My work involves simplifying intricate processes and information, ensuring that our solutions are not only compliant but also user-friendly.

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My journey from marketing and sales to UX design has equipped me with strong communication skills and a deep appreciation for the business impact of good design. I'm passionate about creating products that not only meet user needs but also drive business goals.

In every project, I strive to bridge the gap between user expectations and technical requirements, crafting solutions that are both functional and delightful to use.

 

Post-college, I was fortunate enough to be a part of one of Danny Meyer's restaurants. Often coined the king of hospitality, Meyer's guest-centric approach places empathy at the core and framed the way we carried ourselves, our every interactions, and the way we solved problems. We were always advocating for our guests by stepping into their shoes, actively listening, acknowledging how they felt, and providing appropriate solutions to deliver positive and uplifting experiences. It was here that I learned that the key to success is in how you make others feel and that every problem or difficulty that arose was an opportunity to effectively problem-solve and create a memorable impact. 

 

I then went into sales for a social media management start-up where I listened to the pain points and needs of small business owners and provided solutions for their social media marketing needs. I eventually moved into various roles within healthcare marketing.

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Most recently, I was a marketing manager for a physical medicine and rehabilitation facility with five locations throughout Manhattan. My primary role was to generate new patients for our offices, and I spent the bulk of my days attending corporate health fairs and hosting wellness events. At these events, I was able to foster relationships with individuals all over New York City, many of whom dealt with aches and pains of varying degrees. Listening to these individuals' stories and being able to help them on a one-by-one basis was extremely rewarding and what I enjoyed the most. 

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So, why UX?

 

The pandemic brought forth a shift in my mindset, priorities, and goals. I knew that I wanted to pursue a career that enabled me to have meaningful impacts on a day-to-day basis yet allowed me to be more creative. I had a surface-level understanding of UX and wanted to explore it further, so I enrolled in a few introductory courses on Coursera. After the first class, I knew I had found my calling - it just felt so natural and right. UX enables me to advocate for others and produce memorable experiences from creative solutions and I look forward to making positive impacts on a larger scale.